Tenacity, Transformation, and the Future of Real Estate with Steve La Terra

Wisdom and Wealth Podcast – Guest: Steve La Terra

In this episode of the Wisdom and Wealth Podcast, host Stephanie Fogelson interviews Steve La Terra, a seasoned real estate developer in Phoenix, Arizona. Steve shares his journey from a challenging childhood—marked by family loss and early independence—to building a successful career in real estate. He discusses the importance of resilience, tenacity, and patience, especially in the face of industry downturns and market challenges.

Steve explains the evolution of the build-to-rent housing model, the dynamics of working with city governments, and the need for better collaboration between developers and municipalities. He emphasizes the value of strong relationships, adaptability, and continuous growth, both personally and professionally. The conversation is filled with insights on overcoming adversity, navigating the real estate market, and striving for sustainable business success.

Key Topics:

• Steve’s journey from humble beginnings and overcoming family adversity
• Building resilience through non-traditional upbringing and early independence
• The importance of tenacity and patience in real estate and business
• Steve’s career path: from analyst to developer, with a focus on capital markets and land investment
• Lessons learned from the 2008 financial crisis and strategies for navigating downturns
• The evolution of the “build-to-rent” housing model in Phoenix and the West Valley
• Challenges and opportunities in working with city governments and urban planning
• The value of partnership and open dialogue between developers and cities
• Advice for young professionals: keep moving forward, embrace rejection, and build strong relationships
• Steve’s vision for his company: sustainability, growth, and strong partnerships

Notable Quotes:

• “If you weren’t resilient, you weren’t gonna make it.”
• “You’re one closer to a yes.”
• “It really is a partnership between developers and cities.”
• “There are individual summits along the way, but I don’t think you ever summit.”

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